What is included in The Complete Series: Chapters 1 to 10?
Bundle of all 10 individual chapters of the Mini Masterclass: ‘Working Effectively with the Media’. 

Chapter 1:  Managing Media Requests (32:10 mins) 
The importance of Media coverage and communicating effectively with the Press  
•  Dealing with Demanding Journalists  
•  Your Press pack  
•  Creating a 'Little Black Book' of Media contacts 
 
Chapter 2:  Managing Journalist & Influencer Visits (33:09 mins) 
Why your business need Media visits 
• Managing a Media visit (pre-arranged or unexpected)
• Following up a Media visit 

Chapter 3:  Creating Effective Content for the Media (32:06 mins) 
The value in creating content for Media
• Writing a Press Release
• Creating a News Announcement
• Pitching to a Journalist
• To use AI or not 

Chapter 4:  Creating an Engaging Online Press Section (28:31 mins) 
The Role of a Press Section on your Website
• What should be included in your Press Section
• Image Library Best Practice

Chapter 5:  To Have or Not To Have a PR agency (22:17 mins) 
Benefits & Challenges of taking on a PR Agency
• When it's better to have a PR Agency (than not)
• Bringing on internal PR support

Chapter 6:  Measuring PR (36:17 mins) 
What does successful PR look like?
• How can you measure PR activity?
• Tips for creating PR targets

Chapter 7:  PR Partnerships (35:44 mins)
Partnerships in a PR context
• Press relations
• Media promotions
• Brand partnerships
• Brand Ambassadors
• Tips for managing PR partnerships

Chapter 8:  Guidelines on Speaking to the Press (13:25 mins)
Benefits & Challenges of a Press Interview
• Planning, Preparing and Conducting the Interview
• Following up

Chapter 9:  Managing a Media Event or Group Press Trip (49 mins)
Tips on planning and managing a Press Event & Group Press Trip 
• What to Consider 
• Benefits & Challenges 
• Step by Step Guide on Running a Press Event & Group Press Trip

Chapter 10:  PR Crisis Management Tips (33:09 mins)
What is a PR crisis (and what is not)
• Your PR crisis management checklist
• Pre-crisis planning
• Crisis Management in Action
• Your Communication Strategy for a crisis
• Post Crisis Management 

What to expect
Each chapter is a pre-recorded presentation that you can watch or listen to, offering practical tips and insights to help you engage with the media and develop effective PR strategies to support your brand and business. 

A summary page of key take-outs is available at the end of each chapter.

The tips and insights are a combination of my own and a number of high-profile journalists, influencers, communicators and PR experts whom I consulted with.

I suggest you have a notebook handy to take notes, if you wish.

What you’ll take away 
Working with journalists and social media communicators is a great way to expand your reach and increase awareness of your brand and business.  It doesn’t have to be complicated or take up too much of your time if done well. 

Why this matters
The media landscape is constantly changing - news travels fast and we are all competing in an increasingly crowded space. So how can a small business with limited resources stand out when it has something to launch or say?  Understanding how to work with the media is a strong start: journalists follow clear protocols and expectations, and navigating them effectively creates value for both sides of the PR fence. 

To Purchase all 10 Chapters at a discounted cost of £79.99, please click here
 

"Bronwen’s unparalleled expertise in both the PR world and the wine industry brings a level
of depth and nuance that’s truly exceptional. In this masterclass, she shares invaluable insights drawn from real-world experience, all delivered with warmth, clarity, and intention.
It’s not just theory — you’ll leave with practical tools you can implement immediately.
If you're ready to elevate your company’s profile and tell your story with confidence and authenticity, this is the masterclass you've been waiting for."
- Mel Staley, Cultural Communications Marketing Agency
 

"Bronwen makes marketing feel simple and approachable. She explains concepts clearly, using real-world examples and comparisons that make everything easy to understand"
- Janina Doyle DipWSET, Wine Educator & Podcast Host
 

“The mini masterclasses provide clear, and thoughtful step by step advice on what to do,
why to do it, and how. I learned so much from each of these easily digestible sessions.
Simple but effective instructions direct from the master. These mini masterclasses have maximum value.”
- Wendy Outhwaite, Co-Founder, Ambriel

What’s the cost?

• Costs have been kept low to support small businesses
• If you have a promotional code, please add that to the voucher box on check-out
• Your purchase allows you to access the presentation(s) for 12 months

To Purchase all 10 Chapters at a discounted cost of £79.99, please click here

Thank you to the PR experts, journalists and communicators that I consulted with during the research of these Chapters:

• Alexandra Colquhoun - Instagram
• Eleanor Dogos-Docovitch (formerly Taylor-Roberts) - Instagram
• Hannah Watters - Instagram
• Isabelle Railton (formerly Thomas) - Instagram
• Kat Holbrook - Instagram
• Kim Coulson - Instagram
• Libby Brodie - Instagram
• Melanie Staley - Instagram
• Sara Norman - Instagram
• Sarah Riches - Facebook

If you have any questions or need further information, please email me at hello@screwtopsandcorks.com.

I’d love your feedback and any suggestions you may have for future topics.  You can contact me via my email or follow me on Instagram which you’ll find at the end of each chapter. 

And a heartfelt thank you to you for listening.  By making a purchase, you’re automatically first in line to receive special offers and discounts on future mini masterclasses.