In this Chapter, we will examine

• the value in creating effective content for the media
• best practice in writing a press release 
• how to create a news announcement
• pitching a story to a journalist
• the rise of AI in PR

Choose this Chapter if you are looking to

• stand out from the clutter of news stories

• create a press pack that resonates with the media

• create press releases that get coverage

• understand the value of a press release and a news announcement

• pitch your story effectively to journalists

What to expect
Each chapter is a pre-recorded presentation that you can watch or listen to, offering practical tips and insights to help you engage with the media and develop effective PR strategies to support your brand and business. 

A summary page of key take-outs is available at the end of each chapter.

The tips and insights are a combination of my own and a number of high-profile journalists, influencers, communicators and PR experts whom I consulted with.

I suggest you have a notebook handy to take notes, if you wish.

What you’ll take away 
Working with journalists and social media communicators is a great way to expand your reach and increase awareness of your brand and business.  It doesn’t have to be complicated or take up too much of your time if done well. 

Why this matters
The media landscape is constantly changing - news travels fast and we are all competing in an increasingly crowded space. So how can a small business with limited resources stand out when it has something to launch or say?  Understanding how to work with the media is a strong start: journalists follow clear protocols and expectations, and navigating them effectively creates value for both sides of the PR fence. 

“Bronwen’s Mini Masterclass in PR is a total game-changer for small businesses and vineyards. This chapter demystifies the world of PR how to write engaging press releases, and build successful relationships with journalists.”
- Mel Staley, Cultural Communications Marketing Agency
 

What’s the cost?

• Costs have been kept low to support small businesses
• If you have a promotional code, please add that to the box on check-out
• Your purchase allows you to access the presentation(s) for 12 months
   

To Purchase Chapter 3: Creating Effective Content for the Media (for £9.99),
please click here
 

Thank you to the PR experts, journalists and communicators that I consulted with during the research of this Chapter:

• Alexandra Colquhoun - Instagram
• Eleanor Dogos-Docovitch (formerly Taylor-Roberts) - Instagram
• Hannah Watters - Instagram
• Isabelle Railton (formerly Thomas) - Instagram
• Kat Holbrook - Instagram
• Kim Coulson - Instagram
• Libby Brodie - Instagram
• Melanie Staley - Instagram
• Sara Norman - Instagram
• Sarah Riches - Facebook

If you have any questions or need further information, please email me at hello@screwtopsandcorks.com.

I’d love your feedback and any suggestions you may have for future topics.  You can contact me via my email or follow me on Instagram which you’ll find at the end of each chapter. 

And a heartfelt thank you to you for listening.  By making a purchase, you’re automatically first in line to receive special offers and discounts on future mini masterclasses.