In this Chapter, we will examine

• the importance of media visits to experience your business / vineyard
• how to manage a media visit (whether it has been pre-arranged or is unannounced)
• the value in following up on a media visit

Choose this Chapter if you are looking to

• evaluate the credibility of a journalist or influencer 

• show a return on the investment of a press visit

• understand how to manage a press visit effectively

• know what to include / not include in a press trip itinerary

• guide your team on what to do if a journalist shows up unannounced

What to expect
Each chapter is a pre-recorded presentation that you can watch or listen to, offering practical tips and insights to help you engage with the media and develop effective PR strategies to support your brand and business. 

A summary page of key take-outs is available at the end of each chapter.

The tips and insights are a combination of my own and a number of high-profile journalists, influencers, communicators and PR experts whom I consulted with.

I suggest you have a notebook handy to take notes, if you wish.

What you’ll take away 
Working with journalists and social media communicators is a great way to expand your reach and increase awareness of your brand and business.  It doesn’t have to be complicated or take up too much of your time if done well. 

Why this matters
The media landscape is constantly changing - news travels fast and we are all competing in an increasingly crowded space. So how can a small business with limited resources stand out when it has something to launch or say?  Understanding how to work with the media is a strong start: journalists follow clear protocols and expectations, and navigating them effectively creates value for both sides of the PR fence.

What’s the cost?

• Costs have been kept low to support small businesses
• If you have a promotional code, please add that to the box on check-out
• Your purchase allows you to access the presentation(s) for 12 months
   

To purchase Chapter 2: Managing Journalist & Influencer Visits (for £9.99),
please click here

Thank you to the PR experts, journalists and communicators that I consulted with during the research of this Chapter:

• Alexandra Colquhoun - Instagram
• Eleanor Dogos-Docovitch (formerly Taylor-Roberts) - Instagram
• Hannah Watters - Instagram
• Isabelle Railton (formerly Thomas) - Instagram
• Kat Holbrook - Instagram
• Kim Coulson - Instagram
• Libby Brodie - Instagram
• Melanie Staley - Instagram
• Sara Norman - Instagram
• Sarah Riches - Facebook

If you have any questions or need further information, please email me at hello@screwtopsandcorks.com.

I’d love your feedback and any suggestions you may have for future topics.  You can contact me via my email or follow me on Instagram which you’ll find at the end of each chapter. 

And a heartfelt thank you to you for listening.  By making a purchase, you’re automatically first in line to receive special offers and discounts on future mini masterclasses.