BUILD – REACH - CREATE

Combining more than 25 years’ experience of marketing premium hotels and hospitality brands worldwide with my passion for wine and wine tourism, these Mini Masterclasses are designed to help and support small-to-medium sized vineyards, wineries and family-run businesses with their PR and marketing initiatives.

Many vineyards across the world are small enterprises, family-led or one-man bands - these Mini Masterclasses are designed for businesses who may not have the budget or resource to have an in-house marketing team or PR agency, yet are keen to build awareness for what they do, reach more customers and create a successful business.

PR and marketing are at the heart of building a profitable business, especially if done right.

What can you expect from these Mini Masterclasses?

Each Mini Masterclass is split into individual chapters, offering a toolkit with practical hints and tips to engage PR and Marketing effectively into your business.

Each chapter comes with a takeaway page at the end, as a reminder of that topic for you and your team to keep on hand.

How do the Mini Masterclasses work?

• Each Mini Masterclass focuses on a specific PR or Marketing topic
• Each Mini Masterclass is made up of chapters, which are short pre-recorded presentations that customers can access anytime
• You don’t need any special software, the chapters are ‘click and play’ – please ensure your sound is on!
• The Mini Masterclass can be purchased as a bundle (which includes all of the chapters), or you can purchase individual chapters if you prefer
• The one-time cost for a Mini Masterclass or for individual chapters allows you to access the chapters you have purchased for up to 12 months
• Your purchase automatically enrols you as a VIP to receive discounts on future Mini Masterclasses
• If you have any questions or need further information, please email me at hello@screwtopsandcorks.com

What are the costs?

• The costs have been kept low to support small businesses
• The cost for each Mini Masterclass and individual chapters are listed out on the respective Mini Masterclass page
• There is a discount to purchase a Mini Masterclass as a whole, as opposed to individual chapters
• If you have received a promotional code, please add that to the box on check-out

Who are these Mini Masterclasses for?

The wine industry, namely small vineyards and wineries, however the tips and insights are relevant to any small, artisanal business based anywhere in the world (please note: the masterclasses are in English).

Other businesses that could benefit from these Mini Masterclasses:

• Small breweries and craft drinks businesses
• Boutique hotels, B&Bs and pubs with rooms
• Small artisanal enterprises including fashion, jewellery designers or artists