BUILD - REACH - CREATE

Combining more than 25 years' experience of marketing premium hotels and hospitality brands with my passion for wine and wine tourism, these Mini Masterclasses are designed to help and support small businesses - namely small family-run vineyards and drinks businesses - with their PR and marketing initiatives.

Many vineyards across the world are small enterprises or even one-man bands - these Mini Masterclasses are designed for artisanal teams who may not have the budget or resource to have an in-house marketing team or PR agency, yet are keen to build awareness for their brand, reach more customers and create a sustainable, successful business.

PR and marketing are at the heart of building a profitable business, especially if done right.

What can you expect from these Mini Masterclasses?

Each Mini Masterclass is split into individual chapters, offering a toolkit of practical hints and tips to engage PR and Marketing effectively into your business.  The insights offered in each chapter are not just my own - they are a combination of my own experience and interviews with experts and specialists across PR, marketing and the media - to offer an open, objective approach to each chapter.

At the end of each chapter there is a key take-outs page for you or your team to take a snapshot of as a reminder of the topic.

How do the Mini Masterclasses work?

• Each Mini Masterclass focuses on a specific PR or Marketing topic
• Each Mini Masterclass is made up of several chapters, which are short, pre-recorded presentations that you can access anytime over a 12-month period
• You do not need any special software, the chapters are ‘click and play’ – just check that your sound is on, and a notebook at hand if you wish to jot a few tips down
• A Mini Masterclass can be purchased as a bundle which includes all of the chapters, or you can purchase individual chapters, if you prefer
• The one-time cost for a Mini Masterclass or for individual chapters allows you access to the chapters you have purchased for up to 12 months
• Your purchase automatically enrols you as a VIP to receive discounts on any future Mini Masterclasses
• If you have any questions, please email me at hello@screwtopsandcorks.com

  CLICK ON THE BELOW IMAGE TO ACCESS THE MINI MASTERCLASS

Who are these Mini Masterclasses for?

Each chapter is designed for the wine industry, namely small vineyards, wineries, wine bars and retail shops, however the tips and insights are relevant to any small, artisanal business based anywhere in the world, (please note: the Mini Masterclasses are currently only available in English).

Other businesses that could benefit from these Mini Masterclasses:

• Small breweries and craft drinks businesses
• Boutique hotels, B&Bs and pubs with rooms
• Small artisanal enterprises including fashion, jewellery designers or artists