CHAPTER 6 - Measuring PR (36 min 17 secs)

In this Chapter, we will examine

  • what successful PR potentially looks like
  • how you can measure PR activity
  • targets you could set for PR campaigns

Choose this Chapter if you want to

  • develop a PR strategy that offers a return
  • appreciate the value between a one-off promotion and a long-term PR campaign
  • measure the success of a campaign over a wide range of metrics
  • analyse learnings to create future campaign benchmarks

 

What's the cost?

  • Costs have been kept low to support small businesses
  • If you have a promotional code, please add that to the box on check-out
  • Your purchase allows you to access the presentation(s) for 12 months 

To purchase Chapter 6 at the rate of £9.99, please click here

If you have any questions or need further information, please email me at hello@screwtopsandcorks.com

I'd love your feedback and any suggestions you may have for future topics. You can contact me via my email or follow me on Instagram which you’ll find at the end of each chapter.

Thank you to everyone who kindly provided their thoughts and insights for this Mini Masterclass.

And a heartfelt thank you to you for listening. By making a purchase, you're automatically first in line to receive special offers and discounts on future mini masterclasses.

What to expect
Each chapter is a pre-recorded presentation that you can watch or listen to, offering practical tips and insights to help you engage with the media and develop effective PR strategies to support the growth of your brand and business.

A summary page of key take-outs is available at the end of each chapter for you to take a snapshot of.  I suggest you have a notebook at hand to jot down any ideas too.

The tips and insights are a combination of both my own and a number of high-profile journalists, influencers, communicators and PR experts whom I consulted with during my research.

What you’ll take away
Working with journalists and social media communicators is a great way to expand your reach and increase awareness of your brand and business.  It doesn’t have to be complicated or take up too much of your time if done well.

Each chapter of this mini masterclass will guide you to create effective, productive long-term relationships with the media, who in turn can support your business and potentially become loyal ambassadors.

Why this matters
Creating positive awareness for a business or promoting new revenue streams such as product offerings or experiences, makes commercial sense. And where there is news, media interest will inevitably follow.

However, the media landscape is constantly changing, news travels faster than sound these days, it’s also cluttered with information. How does a small business, with limited funds and resources stand out from the crowd when they’ve got something to promote, launch or say?

Knowing how to work with the media is a start, there are protocols and processes that many journalists and communicators expect businesses to follow. Knowing how to work effectively with media is a win-win situation for both sides of the PR fence.