Working effectively with the Media - All Chapters

THE COMPLETE MINI MASTERCLASS SERIES: CHAPTERS 1 TO 10

What is included? You will be able to access all 10 individual chapters (pre-recorded videos) of the Mini Masterclass: ‘Working Effectively with the Media’.

Chapter 1: Managing Media Requests (32 mins 10 secs)
The importance of Media coverage and communicating effectively with the Press • Dealing with Demanding Journalists • Your Press pack • Creating a Little Black Book of Media contacts

Chapter 2: Managing Journalist & Influencer Visits (33:09)
Why you need Media visits • Managing a Media visit (pre-arranged or unexpected) • How to prepare for unexpected Media visits • Following up a Media visit

Chapter 3: Creating Effective Content for the Media (32:06)
Why create content for Media? • Writing a Press Release • Creating a News Announcement • Pitching to a Journalist • To AI or not to AI

Chapter 4: Creating an Engaging Online Press Section (28:31)
The Role of a Press Section on your Website • What should be included in your Press Section • Image Library Best Practice

Chapter 5: To Have or Not To Have a PR agency (22:17)
Benefits & Challenges of taking on a PR Agency • When is a PR Agency better to have (than not) • Bringing on internal PR support

Chapter 6: Measuring PR (36:17)
What does successful PR look like? • How can you measure PR activity? • Targets: Best Practice

Chapter 7: PR Partnerships (35:44)
Partnerships in a PR context • Press relations • Media promotions • Brand partnerships • Brand Ambassadors • Partnership Management: Best practice tips

Chapter 8: Guidelines on Speaking to the Press (13:25)
Benefits & Challenges of a Press Interview • Preparing and Conducting the Interview • Following up

Chapter 9: Managing a Media Event or Group Press Trip (48:59)
Tips on planning and managing a Press Event & Group Press Trip • What to Consider • Benefits & Challenges • Step by Step Guide on Running a Press Event & Group Press Trip

Chapter 10: PR Crisis Management Tips (39:16)
What is a PR crisis (and what is not) • Your PR crisis management checklist • Pre-crisis planning • Crisis Management in Action • Your Communication Strategy • Post Crisis Management

What's the cost?

Costs have been kept low to support small businesses
If you have a promotional code, please add that to the box on check-out
Your purchase allows you to access the pre-recorded presentation(s) for 12 months

To purchase all 10 Chapters at the special rate of £79.99, please click here

If you have any questions or need further information, please email me at hello@screwtopsandcorks.com

I'd love your feedback and any suggestions you may have for future topics. You can contact me via my email or follow me on Instagram which you’ll find at the end of each chapter.

Thank you to everyone who kindly provided their thoughts and insights for this Mini Masterclass.

And a heartfelt thank you to you for watching and listening. By making a purchase, you're automatically first in line to receive special offers and discounts on future mini masterclasses.

"Bronwen’s unparalleled expertise in both the PR world and the wine industry brings a level of depth and nuance that’s truly exceptional. In this Mini Masterclass, she shares invaluable insights drawn from real-world experience, all delivered with warmth, clarity, and intention. It’s not just theory — you’ll leave with practical tools you can implement immediately. If you're ready to elevate your company’s profile and tell your story with confidence and authenticity, this is the masterclass you've been waiting for."
- Mel Staley, Cultural Communications Marketing Agency

“Bronwen’s mini masterclass chapters are packed with helpful tips and guidelines for anyone within and beyond the wine industry looking to promote their business.”
- Laura Taylor, Director, Private Cellar

"The mini masterclasses provide clear, and thoughtful step by step advice on
what to do, why to do it, and how. I learned so much from each of these
easily digestible sessions. Simple but effective instructions direct
from the master. These mini masterclasses have maximum value. "
- Wendy Outhwaite, Co-Founder, Ambriel

What to expect
Each chapter is a pre-recorded presentation that you can watch or listen to, offering practical tips and insights to help you engage with the media and develop effective PR strategies to support the growth of your brand and business.

A summary page of key take-outs is available at the end of each chapter which you can take a snapshot of if you wish. I suggest you have a notebook at hand to jot any ideas down too.

The tips and insights are a combination of both my own and a number of high-profile journalists, influencers, communicators and PR experts whom I consulted with during my research.

What you’ll take away
Working with journalists and social media communicators is a great way to expand your reach and increase awareness of your brand and business. It doesn’t have to be complicated or take up too much of your time if done well.

Each chapter of this Mini Masterclass will give you practical tips on how to create effective, productive long-term relationships with the media, who in turn can support your business and potentially become loyal, long-term ambassadors.

Why this matters
Creating positive awareness for a business or promoting new revenue streams such as product offerings or experiences, makes commercial sense. And where there is news, media interest will inevitably follow.

However, the media landscape is constantly changing, news travels faster than sound these days, it’s also cluttered with information. How does a small business, with limited funds and resources stand out from the crowd when they’ve got something to promote, launch or say?

Knowing how to work with the media is a start. There are protocols and processes that many journalists and communicators expect businesses to follow. Knowing how to work effectively with media is a win-win situation on both sides of the PR fence.